Cannabis Brand Boosts Non-Branded Traffic by 74% Through Strategic SEO Efforts

Through comprehensive research, a redefined content strategy, and an improved link-building approach, Tacticone dramatically increased both the visibility and revenue of a direct-to-consumer cannabis brand. These efforts enabled the brand to overcome industry challenges and elevate its online presence.

74%

Growth in Non-branded Clicks

208%

Increase in Non-branded Impressions

16.5%

Position Improvement in Average Ranking

Client Overview:

A direct-to-consumer (DTC) cannabis brand encountered significant growth challenges due to strict compliance regulations that limited traditional advertising opportunities. After 18 months in operation, the brand found it difficult to scale further, largely attributed to its low domain authority and the regulatory hurdles of the industry.

Campaign Duration: 12 months of focused SEO optimization.

Campaign Objectives:

  • Drive organic traffic growth from non-branded keywords.
  • Improve search visibility for product and collection pages.
  • Increase overall site engagement and revenue.

Strategy:

  • Brand and User Research:
    Conducted in-depth research on the brand and its user base to understand its positioning within the cannabis market.

  • Content Strategy:
    Focused on expanding content aligned with the brand’s strengths and appealing to its niche audience.

  • Link Building:
    Strengthened link-building efforts to boost domain authority and improve search engine rankings.

  • Product Optimization:
    Refined product pages to better align with the needs and interests of the target audience.

Results:

  • Non-branded Clicks: Increased from 13.5K to 23.5K, reflecting a 74% growth.
  • Non-branded Impressions: Jumped from 1.36M to 4.2M, a 208% increase.
  • Total Clicks: Grew from 13.5K to 23.5K, a 74% improvement.
  • Total Impressions: Rose from 1.36M to 4.2M, showing a 208% increase.
  • Average CTR: Decreased from 1% to 0.6% due to the surge in impressions.
  • Average Position: Improved significantly from 41 to 24.5.

Growth Story and Achievements:

The cannabis brand initially faced challenges due to low domain authority and compliance restrictions, preventing traditional advertising methods. Tacticone developed a tailored strategy to target the brand’s niche audience and drive sales.

Through thorough audience research and precise segmentation, we crafted a content strategy that resonated deeply with the audience while making critical SEO adjustments. This resulted in a substantial increase in non-branded traffic to both the blog and product/collection pages.

The blog traffic played a key role in boosting brand awareness within the niche, while the product and collection page traffic directly fueled revenue growth. The campaign’s success is evident in the consistent upward trend in impressions and clicks, as shown in the accompanying graph.

In summary, Tacticone’s targeted SEO strategy significantly increased organic traffic, boosted brand visibility, and enhanced market positioning, ultimately leading to greater engagement and revenue for the brand.