Nectar Sleep Achieves Remarkable SEO Growth in a Downturn Market
Nectar Sleep recorded a 27% year-over-year increase in non-branded clicks and a significant 94% rise in total impressions over a three-month period. Even with a -6.36% decline in overall industry demand, the effective growth in non-branded clicks achieved an impressive 33.36%.
27%
Growth in Non-branded Clicks
94%
Increase in Non-branded Impressions
-6.36%
Position Improvement in Average Ranking
Client Overview:
At TacticOne, we take pride in collaborating with Nectar Sleep to navigate industry challenges and enhance their year-on-year growth in non-branded clicks and impressions.
We successfully increased their non-branded clicks from 268,000 to 340,000, representing a robust 27% growth. Impressions nearly doubled during our engagement, soaring from 11.3 million to an astounding 21.9 million.
What makes this accomplishment even more remarkable is that the industry faced a -6.36% decline; however, we propelled Nectar Sleep not only to remain competitive but to thrive.
A crucial element of this success was our emphasis on product-related keywords. By shining a light on Nectar Sleep, we attracted more traffic, driving this exceptional growth.
When considering the industry downturn, the effective growth in non-branded clicks stands at approximately 33.36% (27% actual growth plus a 6.36% adjustment for industry demand), while the growth in impressions reaches around 115.36%. It’s clear that our SEO initiatives with Nectar Sleep have yielded impressive results!
How TacticOne Contributed
TacticOne adopted a hands-on and customized approach to elevate Nectar Sleep’s SEO performance. Our focus extended beyond merely boosting metrics; we aimed to revamp the entire SEO strategy. Our team carefully redesigned the Nectar Sleep blog, enhancing technical SEO aspects to create a more streamlined and user-friendly experience. We developed captivating content, complemented by engaging visuals to enrich the user experience.
In the face of challenging market conditions, we strategically integrated product-related keywords, which were crucial in enhancing Nectar Sleep’s online visibility. At TacticOne, our primary goal was to fortify Nectar Sleep’s SEO performance, regardless of the shifting dynamics within the industry.