321% in 6 months
Dental Care Industry SEO Case Study

"I aim to achieve a first-page ranking on Google with these keywords"

That is absolutely a fair requirement. However, remember that the difficulty level of achieving online search entities depends on the competition in the website’s industry.

In this SEO case study, I am going to show you that how I’ve achieved top 10 rankings for almost 10 key terms relevant to the client’s business. I followed white-label SEO solutions so that I can accomplish this goal and saw a marked increase in website traffic that aided in higher volume of conversions.

Client's Situation & Requirements

1. The Client Is In The Dental Care Industry.

2. Prior to our engagement, their website traffic was underperforming, with none of the key terms ranking on Google’s first page.

3. The client’s objective was clear: achieve visibility above the fold in organic search results and secure top 10 positions in Google SERPs.

Overview Of The Client’s Business

The dental clinic is renowned for its compassionate care and state-of-the-art services in Saskatoon. It specializes in advanced technologies such as 3D X-rays and laser treatments and offers a variety of restorative services including fillings, crowns, and bridges.

The team consists of dentists, hygienists, and dental assistants who prioritize comprehensive patient care, ensuring comfort and relaxation during all dental procedures.

The chief dentist, a Saskatoon native with over twenty years of experience in dentistry, has strong community ties.


~The Identification
~The Solution
~The Benefits

The Identification

An in-depth analysis of the keywords used on the client’s website revealed some notable findings:

1 – Most of the keywords did not rank in the top ten for any relevant search terms and had poor SERP positions.

2 – The client faced issues with Google’s page speed, negatively impacting their rankings. Google considers page load speed as a ranking factor in its algorithm. Slow loading speeds reduce the number of pages search engines can crawl, adversely affecting indexation. Additionally, page speed influences user experience, with slower loading times leading to higher bounce rates and shorter average time on page. Prolonged load times have also been shown to negatively impact conversion rates.

The Solution

After identifying the issues affecting the client’s Google rankings, we developed a targeted solution:

1 – Keyword research
We conducted keyword research to identify relevant terms related to the client’s industry. This aimed to boost both the quality of site visitors and the keyword rankings on search engine results pages.

2 – Website content optimization
The website’s homepage had a lot of content, but it wasn’t effective for SEO due to its lack of relevance. To remedy this, we took content related to a specific service and created a new page dedicated to that service, offering detailed information.

Additionally, we noticed keyword stuffing on some existing pages, which can harm Google rankings. To combat this, we focused on creating new content that emphasized readability and reduced keyword frequency.

The Benefits

The comprehensive SEO strategies we implemented for the client produced the desired results. Our efforts led to a significant increase in website traffic, rising from 345 monthly visitors to nearly 1,108 monthly visitors, which is an impressive increase of almost 321%.

We now have all ten key terms appearing in the top 10 rankings on Google’s SERP.
Additionally, we achieved top 10 rankings for five keywords, including the primary ones the client wanted to target.